Just in case Porsche drivers have forgotten how fortunate they are, a new billboard at Melbourne’s Tullamarine airport now reminds them of their specialness via a customised message whenever they drive past.
You’d think cruising around in one of Germany’s finest automobiles would be reward enough in itself, but in a world first oncoming Porsches now trigger a change in the digital billboard advertising the Porsche 911 Turbo.
While less fortunate motorists face a standard advertisement showing off the Turbo’s irrefutable desirability, anyone recognised as driving a Porsche – leaving them unlikely to need the one being advertised to everyone else – simply has their wise purchasing decision acknowledged via a message reading “It’s so easy to pick you out in a crowd.”
The change is only triggered when a camera located 300 metres ahead of the billboard recognises a passing Porsche. They do stand out, so writing a program that recognises them amongst a sea of Fords and Toyotas can’t have been too difficult.